The frameworks
Two frameworks. One discipline.
AWE shapes how you enter the room. LAND shapes the message itself. Together they make influence repeatable.
AWE
pronounced "awe" — like the start of "awesome"Attention. Wonder. Engagement.
Stage — Attention
Earn the room before you speak. Walk in with a first move that signals you have done the work, not the small talk.
LAND
pronounced "land" — as in "the plane lands"Launch. Align. Navigate. Drive.
Stage — Launch
Open with the premise the room can grip in a sentence. No throat-clearing, no agenda preamble.
Practice
Learn the frameworks. Rehearse them with Frank.
Reading the frameworks is the first hour. The work happens when you bring your actual message through pre-work and sit with Frank Niles before the meeting that matters.