Communicating with Influence is a practice, not a personality trait.
The deliberate craft of getting your message heard, understood, and acted on — by the people whose decision matters most.
Smart people, unheard.
Most leaders speak in the language they think in — dense, qualified, mid-thought. Their audience receives a different message than the one they intended to send, and the cost compounds: missed budget, slow approvals, weakened authority.
The fix is not louder. The fix is structural.
Two frameworks. One discipline.
AWE
Attention. Wonder. Engagement.
A message design framework that helps you craft clear, compelling messages that capture attention and inspire action.
LAND
Launch. Align. Navigate. Drive.
A message delivery method that helps you communicate with confidence, connect with your audience, and drive results.
Frameworks
Plain-language explanations and a guided explorer for every stage of AWE and LAND.
Pre-work
A structured workbench for your topic, audience, assumptions, and the action you want.
Frank
A senior field advisor available 1:1 to pressure-test your message before it goes live.
In-person training
Learn directly from Frank and the team how to apply AWE and LAND to design and deliver presentations that shape how people think, feel, and act. Practice and receive feedback from expert facilitators and peers.
Frank Niles, PhD
Bio
Whenever an outcome depends on other people, influence becomes one of your most important skills.
For more than two decades, that belief has guided the work of Dr. Frank Niles.
A business psychologist, sought after speaker, and creator of Communicating with Influence (CWI), Frank has spent his career exploring a simple question:
Why do some messages change how people think, feel, and act while others are quickly forgotten and not acted upon.
The search for that answer has shaped his research, his consulting, and the thousands of conversations he has had with leaders around the world. This led him to develop the AWE and LAND frameworks – powerful and practical frameworks that help leaders and professionals design and deliver messages with greater influence.
His work has taken him from Fortune 500 boardrooms to conference ballrooms and leadership workshops across the United States and around the world. Along the way, he has advised senior leaders, developed thousands of leaders, and spoken to audiences ranging from executive teams to thousands of leaders and professionals.
Frank’s insights have been featured by CNN, NPR, Fast Company, Inc., and other national media outlets. He is also a sought-after podcast guest and former contributor to The Huffington Post.
Today, Frank helps leaders and professionals communicate with greater influence so they can shape what people think, feel, and do, and create lasting impact.